Ambassador vs FirstPromoter
Ambassador vs FirstPromoter, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ambassador is on 56/100 and FirstPromoter on 57/100.
Where each one leads
Ambassador
- headcount: 43 against 14
- funding raised: $20.0M against $1.0M
- LinkedIn following: 4,542 against 1,672
FirstPromoter
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Ambassador | FirstPromoter |
|---|---|---|
| What it is | Platform for customer advocacy and referral programs, driving growth through word-of-mouth marketing. | SaaS platform for managing and automating affiliate and referral programs for subscription businesses. |
| Category | Customer Advocacy, Referral Marketing, Word-of-Mouth Marketing, Marketing Automation | Affiliate Marketing, Referral Marketing, Influencer Marketing, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2017 |
| Headquarters | San Francisco, United States | Talmaciu, Romania |
| Status | Active | Active |
Size, funding and growth
| Measure | Ambassador | FirstPromoter |
|---|---|---|
| Employees | 43 | 14 |
| Headcount growthLast 12 months | Not published | +74.6% |
| Total funding | $20.0M | $1.0M |
| Latest round | Series B | Seed |
| LinkedIn followers | 4,542 | 1,672 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ambassador | FirstPromoter |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 57/100 |
| Traction | 53/100 | 42/100 |
| Team | 60/100 | 10/100 |
| Community | 17/100 | Not published |
| Search visibility | 37/100 | 25/100 |
| Quality | 62/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ambassador | FirstPromoter |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Framer |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Product and pricing
| Measure | Ambassador | FirstPromoter |
|---|---|---|
| Current offer | Not published | 14 Day Free Trial |
Ambassador vs FirstPromoter: common questions
Which is better, Ambassador or FirstPromoter?
On our 0-100 score FirstPromoter rates higher (57/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Ambassador and FirstPromoter compare on the numbers?
Ambassador leads on headcount (43 against 14), funding raised ($20.0M against $1.0M), LinkedIn following (4,542 against 1,672).
Read the full Ambassador review and pricing or the FirstPromoter review and pricing. You can also browse other Ambassador alternatives we track.