Amazon.com vs Instacart
Amazon.com vs Instacart, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon.com is on 70/100 and Instacart on 65/100.
Where each one leads
Amazon.com
- our overall score: 70/100 against 65/100
- domain rating: 96/100 against 86/100
- funding raised: $8.2B against $2.9B
Instacart
- agent readiness: 50/100 against 32/100
At a glance
| Measure | Amazon.com | Instacart |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence giant. | Grocery delivery and marketplace platform providing same-day grocery delivery from local retailers |
| Category | E-commerce, Enterprise, Data Center, SpaceTech | E-commerce, Grocery Delivery, Logistics, Marketplace |
| Sells toBusiness model | B2C | B2B2C Marketplace |
| Offering | Platform | Marketplace |
| Founded | 1994 | 2012 |
| Headquarters | Seattle, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon.com | Instacart |
|---|---|---|
| Employees | Not published | 3,000 |
| Total funding | $8.2B | $2.9B |
| Latest round | Post IPO Debt | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon.com | Instacart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 65/100 |
| Traction | 40/100 | 60/100 |
| Team | 40/100 | 20/100 |
| Community | 15/100 | Not published |
| Search visibility | 15/100 | 25/100 |
| Quality | 99/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (32/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon.com | Instacart |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
Amazon.com vs Instacart: common questions
Which is better, Amazon.com or Instacart?
On our 0-100 score Amazon.com rates higher (70/100 against 65/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Amazon.com and Instacart compare on the numbers?
Amazon.com leads on our overall score (70/100 against 65/100), domain rating (96/100 against 86/100), funding raised ($8.2B against $2.9B). Instacart leads on agent readiness (50/100 against 32/100).
Read the full Amazon.com review and pricing or the Instacart review and pricing. You can also browse other Amazon.com alternatives we track.