Amazon.com vs Forum Brands
Amazon.com vs Forum Brands, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon.com is on 70/100 and Forum Brands on 55/100.
Where each one leads
Amazon.com
- our overall score: 70/100 against 55/100
- domain rating: 96/100 against 37/100
- funding raised: $8.2B against $149M
Forum Brands
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amazon.com | Forum Brands |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence giant. | Acquires and scales e-commerce brands using proprietary technology and data-driven insights. |
| Category | E-commerce, Enterprise, Data Center, SpaceTech | E-commerce, Consumer Goods, Acquisition Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 1994 | 2020 |
| Headquarters | Seattle, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon.com | Forum Brands |
|---|---|---|
| Employees | Not published | 82 |
| Total funding | $8.2B | $149M |
| Latest round | Post IPO Debt | Series Unknown |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon.com | Forum Brands |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 55/100 |
| Traction | 40/100 | 59/100 |
| Team | 40/100 | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 15/100 | 13/100 |
| Quality | 99/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (32/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon.com | Forum Brands |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | CloudFront | Vercel |
| Frameworks | Not detected | Next.js |
Amazon.com vs Forum Brands: common questions
Which is better, Amazon.com or Forum Brands?
On our 0-100 score Amazon.com rates higher (70/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Amazon.com and Forum Brands compare on the numbers?
Amazon.com leads on our overall score (70/100 against 55/100), domain rating (96/100 against 37/100), funding raised ($8.2B against $149M).
Read the full Amazon.com review and pricing or the Forum Brands review and pricing. You can also browse other Amazon.com alternatives we track.