Amazon vs Walmart
Amazon vs Walmart, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Walmart on 41/100.
Where each one leads
Amazon
- our overall score: 81/100 against 41/100
- headcount: 776,290 against 479,584
- LinkedIn following: 36,955,690 against 5,118,621
Walmart
- agent readiness: 48/100 against 41/100
At a glance
| Measure | Amazon | Walmart |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | A multinational retail corporation operating hypermarkets, discount department stores, and grocery stores, including a gig-economy delivery service. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | Retail, E-commerce, Logistics, Transportation |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Marketplace | services | platform | software | hardware | Software |
| Founded | 1994 | 1962 |
| Headquarters | Seattle, United States | Bentonville, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Walmart |
|---|---|---|
| Employees | 776,290 | 479,584 |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $35B | Not published |
| Latest round | Post IPO Debt | Not published |
| LinkedIn followers | 36,955,690 | 5,118,621 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Walmart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 41/100 |
| Traction | 60/100 | 20/100 |
| Team | 50/100 | 70/100 |
| Community | 20/100 | Not published |
| Search visibility | 69/100 | 35/100 |
| Quality | 99/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Walmart |
|---|---|---|
| Hosting | AWS | Azure |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js | Next.js, Tailwind CSS |
What users say
| Measure | Amazon | Walmart |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Walmart: common questions
Which is better, Amazon or Walmart?
On our 0-100 score Amazon rates higher (81/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Amazon and Walmart compare on the numbers?
Amazon leads on our overall score (81/100 against 41/100), headcount (776,290 against 479,584), LinkedIn following (36,955,690 against 5,118,621). Walmart leads on agent readiness (48/100 against 41/100).
Read the full Amazon review and pricing or the Walmart review and pricing. You can also browse other Amazon alternatives we track.

