Amazon vs Shop Circle
Amazon vs Shop Circle, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Shop Circle on 29/100.
Where each one leads
Amazon
- our overall score: 81/100 against 29/100
- domain rating: 90/100 against 66/100
- funding raised: $35B against $343M
Shop Circle
- agent readiness: 62/100 against 41/100
At a glance
| Measure | Amazon | Shop Circle |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | AI-powered platform for e-commerce businesses to automate customer service and marketing. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, Customer Service Automation, AI Search Engine, Agentic AI |
| Sells toBusiness model | B2C | B2B | B2B |
| Offering | Marketplace | services | platform | software | hardware | Software |
| Founded | 1994 | 2021 |
| Headquarters | Seattle, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Shop Circle |
|---|---|---|
| Employees | 776,290 | Not published |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $35B | $343M |
| Latest round | Post IPO Debt | Series B |
| LinkedIn followers | 36,955,690 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Shop Circle |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 29/100 |
| Traction | 60/100 | 40/100 |
| Team | 50/100 | Not published |
| Community | 20/100 | 12/100 |
| Search visibility | 69/100 | 2/100 |
| Quality | 99/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 66/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Shop Circle |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js | Jquery, Alpinejs, Tailwind CSS, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
What users say
| Measure | Amazon | Shop Circle |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Shop Circle: common questions
Which is better, Amazon or Shop Circle?
On our 0-100 score Amazon rates higher (81/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Amazon and Shop Circle compare on the numbers?
Amazon leads on our overall score (81/100 against 29/100), domain rating (90/100 against 66/100), funding raised ($35B against $343M). Shop Circle leads on agent readiness (62/100 against 41/100).
Read the full Amazon review and pricing or the Shop Circle review and pricing. You can also browse other Amazon alternatives we track.