Amazon vs Mercari
Amazon vs Mercari, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Mercari on 52/100.
Where each one leads
Amazon
- our overall score: 81/100 against 52/100
Mercari
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amazon | Mercari |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | A Japanese e-commerce marketplace for buying and selling used goods. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, Marketplace, Consumer App, Social Commerce |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Marketplace | services | platform | software | hardware | Marketplace |
| Founded | 1994 | 2013 |
| Headquarters | Seattle, United States | Tokyo, Japan |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Mercari |
|---|---|---|
| Employees | 776,290 | Not published |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $35B | Not published |
| Latest round | Post IPO Debt | Not published |
| LinkedIn followers | 36,955,690 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Mercari |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 52/100 |
| Traction | 60/100 | 40/100 |
| Team | 50/100 | 30/100 |
| Community | 20/100 | 15/100 |
| Search visibility | 69/100 | 21/100 |
| Quality | 99/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Mercari |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Amazon | Mercari |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Mercari: common questions
Which is better, Amazon or Mercari?
On our 0-100 score Amazon rates higher (81/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Amazon and Mercari compare on the numbers?
Amazon leads on our overall score (81/100 against 52/100).
Read the full Amazon review and pricing or the Mercari review and pricing. You can also browse other Amazon alternatives we track.