Amazon vs Hardloop
Amazon vs Hardloop, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Hardloop on 54/100.
Where each one leads
Amazon
- our overall score: 81/100 against 54/100
- agent readiness: 41/100 against 36/100
- domain rating: 90/100 against 56/100
- headcount: 776,290 against 49
- funding raised: $35B against $7.2M
- LinkedIn following: 36,955,690 against 6,201
Hardloop
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amazon | Hardloop |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | Online retailer of sports goods and adventure discovery platform. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, Retail, Sports, Outdoor Recreation |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Marketplace | services | platform | software | hardware | Platform |
| Founded | 1994 | 2014 |
| Headquarters | Seattle, United States | Annecy, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Hardloop |
|---|---|---|
| Employees | 776,290 | 49 |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $35B | $7.2M |
| Latest round | Post IPO Debt | Series A |
| LinkedIn followers | 36,955,690 | 6,201 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Hardloop |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 54/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | 24/100 |
| Community | 20/100 | Not published |
| Search visibility | 69/100 | 68/100 |
| Quality | 99/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Hardloop |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| Frameworks | Next.js | Next.js |
What users say
| Measure | Amazon | Hardloop |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Hardloop: common questions
Which is better, Amazon or Hardloop?
On our 0-100 score Amazon rates higher (81/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Amazon and Hardloop compare on the numbers?
Amazon leads on our overall score (81/100 against 54/100), agent readiness (41/100 against 36/100), domain rating (90/100 against 56/100), headcount (776,290 against 49), funding raised ($35B against $7.2M), LinkedIn following (36,955,690 against 6,201).
Read the full Amazon review and pricing or the Hardloop review and pricing. You can also browse other Amazon alternatives we track.

