Amazon vs Cult Beauty
Amazon vs Cult Beauty, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Cult Beauty on 24/100.
Where each one leads
Amazon
- our overall score: 81/100 against 24/100
- domain rating: 90/100 against 68/100
Cult Beauty
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Amazon | Cult Beauty |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | Online retailer specializing in curated beauty products, focusing on indie and cult-favorite brands. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | E-commerce, Retail, Beauty, Skincare |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Marketplace | services | platform | software | hardware | Marketplace |
| Founded | 1994 | 2008 |
| Headquarters | Seattle, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Cult Beauty |
|---|---|---|
| Employees | 776,290 | Not published |
| Headcount growthLast 12 months | +9.6% | Not published |
| Total funding | $35B | Not published |
| Latest round | Post IPO Debt | Not published |
| LinkedIn followers | 36,955,690 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Cult Beauty |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 24/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | 60/100 |
| Community | 20/100 | Not published |
| Search visibility | 69/100 | 15/100 |
| Quality | 99/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Cult Beauty |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Tailwind CSS, Bootstrap, Graphql |
What users say
| Measure | Amazon | Cult Beauty |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Cult Beauty: common questions
Which is better, Amazon or Cult Beauty?
On our 0-100 score Amazon rates higher (81/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Amazon and Cult Beauty compare on the numbers?
Amazon leads on our overall score (81/100 against 24/100), domain rating (90/100 against 68/100).
Read the full Amazon review and pricing or the Cult Beauty review and pricing. You can also browse other Amazon alternatives we track.