Amazon vs Apple
Amazon vs Apple, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon is on 81/100 and Apple on 83/100.
Where each one leads
Amazon
- headcount: 776,290 against 180,359
- funding raised: $35B against $6.2B
- LinkedIn following: 36,955,690 against 18,215,685
Apple
- headcount growth: +40.0% against +9.6%
At a glance
| Measure | Amazon | Apple |
|---|---|---|
| What it is | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. | Global technology leader in consumer electronics, software, and online services. |
| Category | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming | Consumer Electronics, Software, Online Services, Mobile Phones |
| Sells toBusiness model | B2C | B2B | B2C | B2B |
| Offering | Marketplace | services | platform | software | hardware | Hardware | software | services | platform |
| Founded | 1994 | 1976 |
| Headquarters | Seattle, United States | Cupertino, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon | Apple |
|---|---|---|
| Employees | 776,290 | 180,359 |
| Headcount growthLast 12 months | +9.6% | +40.0% |
| Total funding | $35B | $6.2B |
| Latest round | Post IPO Debt | Post IPO Debt |
| LinkedIn followers | 36,955,690 | 18,215,685 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon | Apple |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 81/100 | 83/100 |
| Traction | 60/100 | 60/100 |
| Team | 50/100 | 70/100 |
| Community | 20/100 | 8/100 |
| Search visibility | 69/100 | 63/100 |
| Quality | 99/100 | 99/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 97/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon | Apple |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Not detected |
What users say
| Measure | Amazon | Apple |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
Amazon vs Apple: common questions
Which is better, Amazon or Apple?
On our 0-100 score Apple rates higher (83/100 against 81/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Amazon and Apple compare on the numbers?
Amazon leads on headcount (776,290 against 180,359), funding raised ($35B against $6.2B), LinkedIn following (36,955,690 against 18,215,685). Apple leads on headcount growth (+40.0% against +9.6%).
Read the full Amazon review and pricing or the Apple review and pricing. You can also browse other Amazon alternatives we track.