Amazon Advertising vs The Trade Desk
Amazon Advertising vs The Trade Desk, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon Advertising is on 10/100 and The Trade Desk on 75/100.
Where each one leads
Amazon Advertising
- domain rating: 96/100 against 85/100
The Trade Desk
- our overall score: 75/100 against 10/100
- agent readiness: 53/100 against 36/100
At a glance
| Measure | Amazon Advertising | The Trade Desk |
|---|---|---|
| What it is | Amazon's advertising arm offers a suite of self-service solutions for businesses to reach customers on and beyond the Amazon platform. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | AdTech, Retail Media, E-commerce Advertising, Programmatic Advertising | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2012 | 2009 |
| Headquarters | Seattle, United States | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon Advertising | The Trade Desk |
|---|---|---|
| Employees | Not published | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | Not published | $526M |
| Latest round | Not published | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | Not published | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon Advertising | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 75/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 12/100 | 45/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon Advertising | The Trade Desk |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| Frameworks | Not detected | Alpinejs, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
Amazon Advertising vs The Trade Desk: common questions
Which is better, Amazon Advertising or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Amazon Advertising and The Trade Desk compare on the numbers?
Amazon Advertising leads on domain rating (96/100 against 85/100). The Trade Desk leads on our overall score (75/100 against 10/100), agent readiness (53/100 against 36/100).
Read the full Amazon Advertising review and pricing or the The Trade Desk review and pricing. You can also browse other Amazon Advertising alternatives we track.