Amazon Advertising vs SensorTower

Amazon Advertising vs SensorTower, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon Advertising is on 10/100 and SensorTower on 60/100.

Amazon Advertising logo
Amazon AdvertisingAmazon's advertising arm offers a suite of self-service solutions for businesses to reach customers on and beyond the Amazon platform.
Try Amazon Advertising
SensorTower logo
SensorTowerDigital intelligence platform for mobile app analytics, advertising, and audience behavior.
Try SensorTower

Where each one leads

Amazon Advertising

  • domain rating: 96/100 against 83/100

SensorTower

  • our overall score: 60/100 against 10/100
  • agent readiness: 58/100 against 36/100

At a glance

MeasureAmazon AdvertisingSensorTower
What it isAmazon's advertising arm offers a suite of self-service solutions for businesses to reach customers on and beyond the Amazon platform.Digital intelligence platform for mobile app analytics, advertising, and audience behavior.
CategoryAdTech, Retail Media, E-commerce Advertising, Programmatic AdvertisingAdTech, Business Intelligence, Competitive Intelligence, Digital Advertising
Sells toBusiness modelB2BB2B
OfferingPlatformSoftware platform
Founded20122013
HeadquartersSeattle, United StatesSan Francisco, United States
StatusActiveActive

Size, funding and growth

MeasureAmazon AdvertisingSensorTower
EmployeesNot published445
Headcount growthLast 12 monthsNot published+16.9%
Total fundingNot published$145M
Latest roundNot publishedSeries B
LinkedIn followersNot published70,910

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureAmazon AdvertisingSensorTower
StartupHub scoreOur 0-100 rating10/10060/100
TractionNot published60/100
Team10/10030/100
CommunityNot published8/100
Search visibility12/10048/100
QualityNot published68/100
Agent readinessHow well an AI agent can read and act on the siteF (36/100)D (58/100)
Domain ratingLink authority, 0-10096/10083/100

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureAmazon AdvertisingSensorTower
HostingAWSNetlify
CDNCloudFrontNetlify
FrameworksNot detectedNext.js

Amazon Advertising vs SensorTower: common questions

Which is better, Amazon Advertising or SensorTower?

On our 0-100 score SensorTower rates higher (60/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.

How do Amazon Advertising and SensorTower compare on the numbers?

Amazon Advertising leads on domain rating (96/100 against 83/100). SensorTower leads on our overall score (60/100 against 10/100), agent readiness (58/100 against 36/100).

Read the full Amazon Advertising review and pricing or the SensorTower review and pricing. You can also browse other Amazon Advertising alternatives we track.