Amazon Advertising vs DoubleVerify
Amazon Advertising vs DoubleVerify, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amazon Advertising is on 10/100 and DoubleVerify on 69/100.
Where each one leads
Amazon Advertising
- domain rating: 96/100 against 79/100
DoubleVerify
- our overall score: 69/100 against 10/100
- agent readiness: 45/100 against 36/100
At a glance
| Measure | Amazon Advertising | DoubleVerify |
|---|---|---|
| What it is | Amazon's advertising arm offers a suite of self-service solutions for businesses to reach customers on and beyond the Amazon platform. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | AdTech, Retail Media, E-commerce Advertising, Programmatic Advertising | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2008 |
| Headquarters | Seattle, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amazon Advertising | DoubleVerify |
|---|---|---|
| Employees | Not published | 1,353 |
| Headcount growthLast 12 months | Not published | +14.6% |
| Total funding | Not published | $547M |
| Latest round | Not published | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | Not published | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amazon Advertising | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 69/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 70/100 |
| Search visibility | 12/100 | 36/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (36/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 96/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amazon Advertising | DoubleVerify |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Amazon Advertising | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
Amazon Advertising vs DoubleVerify: common questions
Which is better, Amazon Advertising or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Amazon Advertising and DoubleVerify compare on the numbers?
Amazon Advertising leads on domain rating (96/100 against 79/100). DoubleVerify leads on our overall score (69/100 against 10/100), agent readiness (45/100 against 36/100).
What do real users say about Amazon Advertising and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full Amazon Advertising review and pricing or the DoubleVerify review and pricing. You can also browse other Amazon Advertising alternatives we track.