Altruist vs Apex B2B
Altruist vs Apex B2B, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Altruist is on 71/100 and Apex B2B on 36/100.
Where each one leads
Altruist
- our overall score: 71/100 against 36/100
- domain rating: 74/100 against 15/100
- headcount: 904 against 5
- funding raised: $169M against $1.5M
Apex B2B
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Altruist | Apex B2B |
|---|---|---|
| What it is | AI-forward custodian and wealth platform for independent financial advisors. | AI-enabled B2B e-commerce platform for mid-market wholesalers, distributors, and manufacturers. |
| Category | Fintech, Financial Software, Wealth Management, Custody Services | E-commerce, B2B Commerce, Wholesale Tech, SaaS |
| Sells toBusiness model | B2B | B2B SaaS |
| Offering | Platform | SaaS |
| Founded | 2018 | 2025 |
| Headquarters | Culver City, United States | Dublin, Ireland |
| Status | Active | Active |
Size, funding and growth
| Measure | Altruist | Apex B2B |
|---|---|---|
| Employees | 904 | 5 |
| Total funding | $169M | $1.5M |
| Latest round | Series E | Seed |
| Valuation | $1.5B | Not published |
| LinkedIn followers | 29,451 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Altruist | Apex B2B |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 36/100 |
| Traction | Not published | 39/100 |
| Search visibility | 2/100 | 21/100 |
| Quality | Not published | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 15/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Altruist | Apex B2B |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Google Analytics 4 |
| Support stack | HubSpot | HubSpot |
Altruist vs Apex B2B: common questions
Which is better, Altruist or Apex B2B?
On our 0-100 score Altruist rates higher (71/100 against 36/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Altruist and Apex B2B compare on the numbers?
Altruist leads on our overall score (71/100 against 36/100), domain rating (74/100 against 15/100), headcount (904 against 5), funding raised ($169M against $1.5M).
Read the full Altruist review and pricing or the Apex B2B review and pricing. You can also browse other Altruist alternatives we track.