Also vs Automattic
Also vs Automattic, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Also is on 46/100 and Automattic on 73/100.
Where each one leads
Also
Leads on none of the measures we hold for both companies.
Automattic
- our overall score: 73/100 against 46/100
- agent readiness: 49/100 against 26/100
- domain rating: 93/100 against 76/100
At a glance
| Measure | Also | Automattic |
|---|---|---|
| What it is | A platform for managing and discovering content. | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. |
| Category | Content Management, Discovery Platform, Technology | Web Development, CMS, E-commerce, Open Source |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2020 | 2005 |
| Headquarters | San Francisco, USA | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Also | Automattic |
|---|---|---|
| Employees | Not published | 2,153 |
| Headcount growthLast 12 months | Not published | -93.2% |
| Total funding | $350M | $300M |
| Latest round | Series D | Not published |
| Valuation | $1.0B | $3.0B |
| LinkedIn followers | Not published | 159,411 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Also | Automattic |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 73/100 |
| Traction | 40/100 | 60/100 |
| Team | Not published | 50/100 |
| Community | Not published | 8/100 |
| Search visibility | 11/100 | 44/100 |
| Quality | 65/100 | 87/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (26/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 93/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Also | Automattic |
|---|---|---|
| Hosting | Self Managed | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Linkedin Insight, Facebook Pixel | Segment, Jetpack Stats |
| Open source | No | Yes |
| Self-hostable | No | Yes |
Also vs Automattic: common questions
Which is better, Also or Automattic?
On our 0-100 score Automattic rates higher (73/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Also and Automattic compare on the numbers?
Automattic leads on our overall score (73/100 against 46/100), agent readiness (49/100 against 26/100), domain rating (93/100 against 76/100).
Read the full Also review and pricing or the Automattic review and pricing. You can also browse other Also alternatives we track.