Alphalete vs Fabletics
Alphalete vs Fabletics, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Alphalete is on 6/100 and Fabletics on 61/100.
Where each one leads
Alphalete
Leads on none of the measures we hold for both companies.
Fabletics
- our overall score: 61/100 against 6/100
- agent readiness: 40/100 against 30/100
- domain rating: 74/100 against 1/100
At a glance
| Measure | Alphalete | Fabletics |
|---|---|---|
| What it is | Athletic apparel and lifestyle brand focused on quality, performance, and community. | A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. |
| Category | Athletic Apparel, Activewear, E-commerce, Consumer App | Apparel & Accessories, E-commerce, Retail, Fashion Tech |
| Sells toBusiness model | B2C | B2C |
| Offering | Hardware | Marketplace |
| Founded | 2013 | 2013 |
| Headquarters | Houston, United States | El Segundo, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Alphalete | Fabletics |
|---|---|---|
| Total funding | Not published | $66.8M |
| Latest round | Not published | Series A |
| Valuation | Not published | $2.2B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Alphalete | Fabletics |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 6/100 | 61/100 |
| Traction | Not published | 39/100 |
| Team | Not published | 70/100 |
| Search visibility | 4/100 | 12/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Alphalete | Fabletics |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
What users say
| Measure | Alphalete | Fabletics |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 5 threads | Not published |
“this is alo lpb pace bra avec alphalete mystic blue amplify short 4.5 the shorts are size medium and i am a size small but ordered multiple colors and sizes small and medium to try out the brand i own about 5 or 6 alphalete amplify shorts i”r/AloAtelier
Alphalete vs Fabletics: common questions
Which is better, Alphalete or Fabletics?
On our 0-100 score Fabletics rates higher (61/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Alphalete and Fabletics compare on the numbers?
Fabletics leads on our overall score (61/100 against 6/100), agent readiness (40/100 against 30/100), domain rating (74/100 against 1/100).
What do real users say about Alphalete and Fabletics?
Alphalete: 1 positive and 3 negative mentions across 5 Reddit threads we track, mostly in r/AloAtelier.
Read the full Alphalete review and pricing or the Fabletics review and pricing. You can also browse other Alphalete alternatives we track.