Allianz X vs Marshmallow
Allianz X vs Marshmallow, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Allianz X is on 42/100 and Marshmallow on 66/100.
Where each one leads
Allianz X
- funding raised: $1.0B against $195M
Marshmallow
- our overall score: 66/100 against 42/100
- domain rating: 56/100 against 41/100
At a glance
| Measure | Allianz X | Marshmallow |
|---|---|---|
| What it is | The digital investment unit of Allianz. | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. |
| Category | InsurTech, Fintech, Mobility, Digital Health | InsurTech, Fintech, Insurance Broker, Embedded Finance |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software | platform | services |
| Founded | 2017 | 2017 |
| Headquarters | Munich, Germany | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Allianz X | Marshmallow |
|---|---|---|
| Employees | Not published | 669 |
| Total funding | $1.0B | $195M |
| Latest round | Series E | Series C |
| Valuation | Not published | $2.0B |
| LinkedIn followers | Not published | 35,308 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Allianz X | Marshmallow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 66/100 |
| Traction | 40/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 14/100 | 33/100 |
| Quality | 55/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 41/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Allianz X | Marshmallow |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Bootstrap | Next.js |
| Analytics | Not detected | Google Analytics 4 |
Allianz X vs Marshmallow: common questions
Which is better, Allianz X or Marshmallow?
On our 0-100 score Marshmallow rates higher (66/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Allianz X and Marshmallow compare on the numbers?
Allianz X leads on funding raised ($1.0B against $195M). Marshmallow leads on our overall score (66/100 against 42/100), domain rating (56/100 against 41/100).
Read the full Allianz X review and pricing or the Marshmallow review and pricing. You can also browse other Allianz X alternatives we track.

