Aligned vs Booth Guru
Aligned vs Booth Guru, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aligned is on 49/100 and Booth Guru on 31/100.
Where each one leads
Aligned
- our overall score: 49/100 against 31/100
- agent readiness: 64/100 against 42/100
- domain rating: 45/100 against 1/100
- headcount: 73 against 2
- headcount growth: +52.9% against -9.0%
- LinkedIn following: 46,093 against 102
Booth Guru
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Aligned | Booth Guru |
|---|---|---|
| What it is | B2B revenue teams' unified workspace for customer interaction and decision-making. | AI-driven behavioral intelligence for scalable live events, focusing on signal intelligence beyond traditional registration and attendance. |
| Category | Enterprise, Sales, Deal, Enterprise Software | Events, Trade Show Management, Event Management Software, B2B Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2021 | 2016 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Aligned | Booth Guru |
|---|---|---|
| Employees | 73 | 2 |
| Headcount growthLast 12 months | +52.9% | -9.0% |
| Total funding | $13.8M | Not published |
| Latest round | Series A | Bootstrapped |
| LinkedIn followers | 46,093 | 102 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aligned | Booth Guru |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 31/100 |
| Traction | 54/100 | 5/100 |
| Team | Not published | 60/100 |
| Search visibility | 35/100 | 22/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (64/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 45/100 | 1/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aligned | Booth Guru |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Ghost |
| Open source | No | Yes |
Aligned vs Booth Guru: common questions
Which is better, Aligned or Booth Guru?
On our 0-100 score Aligned rates higher (49/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Aligned and Booth Guru compare on the numbers?
Aligned leads on our overall score (49/100 against 31/100), agent readiness (64/100 against 42/100), domain rating (45/100 against 1/100), headcount (73 against 2), headcount growth (+52.9% against -9.0%), LinkedIn following (46,093 against 102).
Read the full Aligned review and pricing or the Booth Guru review and pricing. You can also browse other Aligned alternatives we track.