Albert vs Outbrain
Albert vs Outbrain, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Albert is on 46/100 and Outbrain on 63/100.
Where each one leads
Albert
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 46/100
- domain rating: 87/100 against 71/100
- headcount: 371 against 227
- funding raised: $394M against $18.0M
At a glance
| Measure | Albert | Outbrain |
|---|---|---|
| What it is | AI-powered programmatic media buying platform for online advertising campaigns. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2006 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Albert | Outbrain |
|---|---|---|
| Employees | 227 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $18.0M | $394M |
| Latest round | Post-IPO | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Albert | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 63/100 |
| Traction | 56/100 | 60/100 |
| Team | 30/100 | 90/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 23/100 | 30/100 |
| Quality | 48/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Albert | Outbrain |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
Albert vs Outbrain: common questions
Which is better, Albert or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Albert and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 46/100), domain rating (87/100 against 71/100), headcount (371 against 227), funding raised ($394M against $18.0M).
Read the full Albert review and pricing or the Outbrain review and pricing. You can also browse other Albert alternatives we track.