Albert vs Deselect
Albert vs Deselect, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Albert is on 46/100 and Deselect on 45/100.
Where each one leads
Albert
- domain rating: 71/100 against 36/100
- headcount: 227 against 18
- funding raised: $18.0M against $2.5M
Deselect
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Albert | Deselect |
|---|---|---|
| What it is | AI-powered programmatic media buying platform for online advertising campaigns. | AI-powered platform for optimizing and automating digital advertising campaigns. |
| Category | Marketing, Programmatic Media, Real-Time Bidding, AdTech | AdTech, MarTech, AI-Driven Advertising, Marketing Automation |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2010 | 2022 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Albert | Deselect |
|---|---|---|
| Employees | 227 | 18 |
| Total funding | $18.0M | $2.5M |
| Latest round | Post-IPO | Not published |
| LinkedIn followers | Not published | 6,749 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Albert | Deselect |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 45/100 |
| Traction | 56/100 | 45/100 |
| Team | 30/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 23/100 | 20/100 |
| Quality | 48/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 36/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Albert | Deselect |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
Albert vs Deselect: common questions
Which is better, Albert or Deselect?
On our 0-100 score Albert rates higher (46/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Albert and Deselect compare on the numbers?
Albert leads on domain rating (71/100 against 36/100), headcount (227 against 18), funding raised ($18.0M against $2.5M).
Read the full Albert review and pricing or the Deselect review and pricing. You can also browse other Albert alternatives we track.

