Aira vs DG Matrix
Aira vs DG Matrix, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aira is on 54/100 and DG Matrix on 58/100.
Where each one leads
Aira
- agent readiness: 47/100 against 41/100
- domain rating: 55/100 against 32/100
- headcount: 671 against 66
- LinkedIn following: 29,897 against 6,231
DG Matrix
- our overall score: 58/100 against 54/100
- funding raised: $80.0M against $50.0M
At a glance
| Measure | Aira | DG Matrix |
|---|---|---|
| What it is | Clean energy company providing heat pumps and home energy-saving solutions directly to consumers. | Revolutionizing data center power management with solid-state transformer technology. |
| Category | Clean Energy, Climate Tech, Residential Decarbonisation, Heat Pumps | Clean Energy, Energy Storage, Smart Grid, Data Center Infrastructure |
| Sells toBusiness model | B2C | B2B |
| Offering | Services | Hardware |
| Founded | 2022 | 2022 |
| Headquarters | Stockholm, Sweden | Morrisville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Aira | DG Matrix |
|---|---|---|
| Employees | 671 | 66 |
| Total funding | $50.0M | $80.0M |
| Latest round | Series A | Series A |
| LinkedIn followers | 29,897 | 6,231 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aira | DG Matrix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 58/100 |
| Traction | 58/100 | 58/100 |
| Team | Not published | 70/100 |
| Search visibility | 33/100 | 46/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 55/100 | 32/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aira | DG Matrix |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Not detected |
| Frameworks | Next.js, Tailwind CSS | Next.js, Tailwind CSS |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Aira | DG Matrix |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 0 negative across 1 thread | Not published |
“We just had an Aira Heat Pump quote: 1860s 3 Bedroom, 2 bathroom property with conservatory (2nd bathroom in conservatory extension). Microbore piping. 8Kw Heat Pump 200L Cylinder & 40l Buffer Tank 9X Radiator Upgrades £16,793 before the £9”r/ukheatpumps
Aira vs DG Matrix: common questions
Which is better, Aira or DG Matrix?
On our 0-100 score DG Matrix rates higher (58/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Aira and DG Matrix compare on the numbers?
Aira leads on agent readiness (47/100 against 41/100), domain rating (55/100 against 32/100), headcount (671 against 66), LinkedIn following (29,897 against 6,231). DG Matrix leads on our overall score (58/100 against 54/100), funding raised ($80.0M against $50.0M).
What do real users say about Aira and DG Matrix?
Aira: 0 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/ukheatpumps.
Read the full Aira review and pricing or the DG Matrix review and pricing. You can also browse other Aira alternatives we track.

