AI21 Labs vs Cohere
AI21 Labs vs Cohere, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AI21 Labs is on 71/100 and Cohere on 63/100.
Where each one leads
AI21 Labs
- our overall score: 71/100 against 63/100
Cohere
- headcount: 848 against 221
- funding raised: $500M against $327M
- LinkedIn following: 203,657 against 35,891
At a glance
| Measure | AI21 Labs | Cohere |
|---|---|---|
| What it is | Enterprise large language models and developer platform for custom AI applications. | Cohere offers a secure, all-in-one enterprise AI platform with cutting-edge multilingual models, advanced retrieval, and an AI workspace, enabling businesses to build high-impact applications grounded in proprietary data. |
| Category | Foundation Model, Large Language Model, Generative AI, API Platform | SpaceTech, Generative AI, AI Infrastructure, AI Language Models |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Not published |
| Founded | 2017 | 2019 |
| Headquarters | Tel Aviv, Israel | Toronto, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | AI21 Labs | Cohere |
|---|---|---|
| Employees | 221 | 848 |
| Headcount growthLast 12 months | +32.0% | Not published |
| Total funding | $327M | $500M |
| Latest round | Series C | Not published |
| Valuation | $1.4B | $5K |
| LinkedIn followers | 35,891 | 203,657 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AI21 Labs | Cohere |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 71/100 | 63/100 |
| Traction | 60/100 | 60/100 |
| Team | 100/100 | 30/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 40/100 | 56/100 |
| Quality | 76/100 | 75/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AI21 Labs | Cohere |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Amplitude | Not detected |
| Support stack | HubSpot | Not detected |
Product and pricing
| Measure | AI21 Labs | Cohere |
|---|---|---|
| Key features | Not published | Command Models, Aya Expanse Models, Embed Models, Rerank Models, North AI Platform, Private Deployment Options |
AI21 Labs vs Cohere: common questions
Which is better, AI21 Labs or Cohere?
On our 0-100 score AI21 Labs rates higher (71/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do AI21 Labs and Cohere compare on the numbers?
AI21 Labs leads on our overall score (71/100 against 63/100). Cohere leads on headcount (848 against 221), funding raised ($500M against $327M), LinkedIn following (203,657 against 35,891).
Read the full AI21 Labs review and pricing or the Cohere review and pricing. You can also browse other AI21 Labs alternatives we track.

