Agency vs Modulr
Agency vs Modulr, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Agency is on 58/100 and Modulr on 10/100.
Where each one leads
Agency
- our overall score: 58/100 against 10/100
Modulr
- agent readiness: 66/100 against 35/100
At a glance
| Measure | Agency | Modulr |
|---|---|---|
| What it is | Agency builds custom AI Agents that operate 24/7/365, offering consulting, development tools, and an observability platform to help businesses automate. | Translates content into decision-ready signals for agentic advertising systems. |
| Category | Agentic AI, AI Agents, Autonomous Systems, Consulting | Agentic AI, AI Agent, AdTech, Marketing Technology |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Software |
| Founded | 2023 | 2026 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Agency | Modulr |
|---|---|---|
| Employees | 519 | Not published |
| Headcount growthLast 12 months | -2.3% | Not published |
| Total funding | $20.0M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 7,597 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Agency | Modulr |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 10/100 |
| Traction | 57/100 | Not published |
| Team | 30/100 | Not published |
| Search visibility | 30/100 | 2/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | C (66/100) |
| Domain ratingLink authority, 0-100 | 27/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Agency | Modulr |
|---|---|---|
| Hosting | Vercel | Vercel |
| CDN | Cloudflare | Vercel |
| Frameworks | Next.js, Tailwind CSS | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
Product and pricing
| Measure | Agency | Modulr |
|---|---|---|
| Key features | Custom AI Agent Building, AI Agent Consulting Services, AgentOps Observability Platform, Vetted AI Agents Directory, Rapid Workflow Automation, Cost Reduction & Revenue Boost | Not published |
Agency vs Modulr: common questions
Which is better, Agency or Modulr?
On our 0-100 score Agency rates higher (58/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Agency and Modulr compare on the numbers?
Agency leads on our overall score (58/100 against 10/100). Modulr leads on agent readiness (66/100 against 35/100).
Read the full Agency review and pricing or the Modulr review and pricing. You can also browse other Agency alternatives we track.