Aetna vs Highmark
Aetna vs Highmark, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aetna is on 76/100 and Highmark on 35/100.
Where each one leads
Aetna
- our overall score: 76/100 against 35/100
- domain rating: 86/100 against 74/100
- headcount: 40,685 against 7,637
- funding raised: $19B against $25.0M
- LinkedIn following: 639,752 against 54,864
Highmark
- agent readiness: 49/100 against 40/100
At a glance
| Measure | Aetna | Highmark |
|---|---|---|
| What it is | A leading diversified health care solutions company offering a wide range of insurance and health services. | A major health insurance provider and diversified health and wellness organization. |
| Category | Health Insurance, Healthcare, Managed Care, HealthTech | Health Insurance, Health and Wellness, Managed Care, Dental Insurance |
| Sells toBusiness model | B2B2C | B2B | B2C | B2G |
| Offering | Services | Software | services | platform |
| Founded | 1853 | 1996 |
| Headquarters | Hartford, United States | Pittsburgh, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Aetna | Highmark |
|---|---|---|
| Employees | 40,685 | 7,637 |
| Headcount growthLast 12 months | Not published | +3.2% |
| Total funding | $19B | $25.0M |
| Latest round | Acquisition | Grant |
| LinkedIn followers | 639,752 | 54,864 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aetna | Highmark |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 76/100 | 35/100 |
| Traction | 60/100 | 57/100 |
| Team | 30/100 | 10/100 |
| Community | 8/100 | Not published |
| Search visibility | 32/100 | 37/100 |
| Quality | 99/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aetna | Highmark |
|---|---|---|
| Hosting | Azure | Not detected |
| Frameworks | Bootstrap | Tailwind CSS, Bootstrap |
Aetna vs Highmark: common questions
Which is better, Aetna or Highmark?
On our 0-100 score Aetna rates higher (76/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Aetna and Highmark compare on the numbers?
Aetna leads on our overall score (76/100 against 35/100), domain rating (86/100 against 74/100), headcount (40,685 against 7,637), funding raised ($19B against $25.0M), LinkedIn following (639,752 against 54,864). Highmark leads on agent readiness (49/100 against 40/100).
Read the full Aetna review and pricing or the Highmark review and pricing. You can also browse other Aetna alternatives we track.