Advisor.com vs SmartAsset
Advisor.com vs SmartAsset, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Advisor.com is on 32/100 and SmartAsset on 53/100.
Where each one leads
Advisor.com
Leads on none of the measures we hold for both companies.
SmartAsset
- our overall score: 53/100 against 32/100
- agent readiness: 44/100 against 29/100
- domain rating: 84/100 against 50/100
At a glance
| Measure | Advisor.com | SmartAsset |
|---|---|---|
| What it is | Platform connecting consumers with financial advisors and investment professionals. | Personal finance platform providing tools and data to help consumers make smarter financial decisions. |
| Category | Fintech, Marketplace, Financial Services, Wealth Management | Fintech, Personal Finance, Financial Planning, Consumer App |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2017 | 2012 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Advisor.com | SmartAsset |
|---|---|---|
| Employees | Not published | 276 |
| Total funding | $9.0M | Not published |
| Latest round | Seed | Not published |
| LinkedIn followers | Not published | 15,190 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Advisor.com | SmartAsset |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 32/100 | 53/100 |
| Traction | 35/100 | 55/100 |
| Team | Not published | 60/100 |
| Community | 15/100 | 15/100 |
| Search visibility | Not published | 22/100 |
| Quality | 40/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (29/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 50/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Advisor.com | SmartAsset |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Jquery |
| Analytics | Google Tag Manager | Not detected |
Advisor.com vs SmartAsset: common questions
Which is better, Advisor.com or SmartAsset?
On our 0-100 score SmartAsset rates higher (53/100 against 32/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Advisor.com and SmartAsset compare on the numbers?
SmartAsset leads on our overall score (53/100 against 32/100), agent readiness (44/100 against 29/100), domain rating (84/100 against 50/100).
Read the full Advisor.com review and pricing or the SmartAsset review and pricing. You can also browse other Advisor.com alternatives we track.