Adverif.ai vs DoubleVerify
Adverif.ai vs DoubleVerify, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Adverif.ai is on 25/100 and DoubleVerify on 69/100.
Where each one leads
Adverif.ai
Leads on none of the measures we hold for both companies.
DoubleVerify
- our overall score: 69/100 against 25/100
- domain rating: 79/100 against 64/100
- headcount: 1,353 against 2
- LinkedIn following: 80,882 against 665
At a glance
| Measure | Adverif.ai | DoubleVerify |
|---|---|---|
| What it is | AI-powered content verification for advertisers, publishers, and ad networks. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | New Media, Fake News, Media, AdTech | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2018 | 2008 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Adverif.ai | DoubleVerify |
|---|---|---|
| Employees | 2 | 1,353 |
| Headcount growthLast 12 months | Not published | +14.6% |
| Total funding | Not published | $547M |
| Latest round | Pre-Seed | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | 665 | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Adverif.ai | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 25/100 | 69/100 |
| Traction | 5/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Search visibility | 31/100 | 36/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 64/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Adverif.ai | DoubleVerify |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Alpinejs, Tailwind CSS | Not detected |
| Analytics | Google Analytics 4, Linkedin Insight | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Adverif.ai | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
Adverif.ai vs DoubleVerify: common questions
Which is better, Adverif.ai or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 25/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Adverif.ai and DoubleVerify compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 25/100), domain rating (79/100 against 64/100), headcount (1,353 against 2), LinkedIn following (80,882 against 665).
What do real users say about Adverif.ai and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full Adverif.ai review and pricing or the DoubleVerify review and pricing. You can also browse other Adverif.ai alternatives we track.