Admiral Group vs Sure
Admiral Group vs Sure, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Admiral Group is on 11/100 and Sure on 61/100.
Where each one leads
Admiral Group
- headcount: 12,000 against 468
Sure
- our overall score: 61/100 against 11/100
- agent readiness: 45/100 against 23/100
- domain rating: 61/100 against 53/100
At a glance
| Measure | Admiral Group | Sure |
|---|---|---|
| What it is | FTSE 100 insurance and financial services group with operations across 5 countries. | An embedded insurance technology company powering digital insurance programs for global brands and carriers. |
| Category | InsurTech, Fintech, Insurance, Personal Finance | InsurTech, Fintech, Embedded Finance, API Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Not published | Software |
| Founded | 1993 | 2015 |
| Headquarters | Cardiff, United Kingdom | Dallas, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Admiral Group | Sure |
|---|---|---|
| Employees | 12,000 | 468 |
| Total funding | Not published | $126M |
| Latest round | Not published | Series C |
| Valuation | $13B | $550M |
| LinkedIn followers | Not published | 9,581 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Admiral Group | Sure |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 11/100 | 61/100 |
| Traction | 20/100 | 60/100 |
| Team | Not published | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 36/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (23/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 53/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Admiral Group | Sure |
|---|---|---|
| Hosting | Azure | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Tailwind CSS, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Google Analytics 4 |
Admiral Group vs Sure: common questions
Which is better, Admiral Group or Sure?
On our 0-100 score Sure rates higher (61/100 against 11/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Admiral Group and Sure compare on the numbers?
Admiral Group leads on headcount (12,000 against 468). Sure leads on our overall score (61/100 against 11/100), agent readiness (45/100 against 23/100), domain rating (61/100 against 53/100).
Read the full Admiral Group review and pricing or the Sure review and pricing. You can also browse other Admiral Group alternatives we track.