Addressable vs Origin Protocol
Addressable vs Origin Protocol, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addressable is on 61/100 and Origin Protocol on 51/100.
Where each one leads
Addressable
- our overall score: 61/100 against 51/100
Origin Protocol
- agent readiness: 65/100 against 48/100
- domain rating: 65/100 against 35/100
- funding raised: $88.0M against $13.5M
At a glance
| Measure | Addressable | Origin Protocol |
|---|---|---|
| What it is | Web3 growth suite for targeted user acquisition on social and web channels. | Decentralized platform for creating and trading NFTs and DeFi products. |
| Category | Web3, User Acquisition, Enterprise, AdTech | Web3, DeFi, NFT, Marketplace |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Software | Platform |
| Founded | 2022 | 2017 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Addressable | Origin Protocol |
|---|---|---|
| Employees | 48 | Not published |
| Headcount growthLast 12 months | +500.0% | Not published |
| Total funding | $13.5M | $88.0M |
| Latest round | Seed | Series B |
| LinkedIn followers | 5,078 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addressable | Origin Protocol |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 51/100 |
| Traction | 53/100 | 40/100 |
| Team | 90/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 36/100 | 15/100 |
| Quality | 62/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | C (65/100) |
| Domain ratingLink authority, 0-100 | 35/100 | 65/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addressable | Origin Protocol |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager, Linkedin Insight | Plausible |
| Support stack | HubSpot | Not detected |
| Open source | Yes | Yes |
Addressable vs Origin Protocol: common questions
Which is better, Addressable or Origin Protocol?
On our 0-100 score Addressable rates higher (61/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Addressable and Origin Protocol compare on the numbers?
Addressable leads on our overall score (61/100 against 51/100). Origin Protocol leads on agent readiness (65/100 against 48/100), domain rating (65/100 against 35/100), funding raised ($88.0M against $13.5M).
Read the full Addressable review and pricing or the Origin Protocol review and pricing. You can also browse other Addressable alternatives we track.

