Addi vs StoneCo
Addi vs StoneCo, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addi is on 42/100 and StoneCo on 67/100.
Where each one leads
Addi
- agent readiness: 47/100 against 21/100
- domain rating: 73/100 against 53/100
StoneCo
- our overall score: 67/100 against 42/100
At a glance
| Measure | Addi | StoneCo |
|---|---|---|
| What it is | Buy now, pay later platform for Latin America, offering credit to consumers and businesses. | Brazilian fintech providing integrated financial and software solutions for merchants of all sizes. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2012 |
| Headquarters | Bogotá, Colombia | São Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Addi | StoneCo |
|---|---|---|
| Employees | Not published | 13,867 |
| Headcount growthLast 12 months | Not published | +3.3% |
| Total funding | Not published | $1.5B |
| Latest round | Not published | IPO |
| LinkedIn followers | Not published | 2,482,372 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addi | StoneCo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 67/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 35/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addi | StoneCo |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Framer | Not detected |
What users say
| Measure | Addi | StoneCo |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 3 threads | 1 positive, 3 negative across 4 threads |
“Hola, he visto por todos lados ese tal addi y lo unico que entiendo que es una especie de credito tipo tarjeta de credito pero sin tener la tarjeta ¿que tan bueno es? ¿tiene intereses altos? ¿Da puntaje? Es que estoy pensando hacer una comp”r/ColombiaFinanciera
“StoneCo is a fairly dope SA fintech company with quality financials yet rapidly increasing short interest. The dumb fucks who think they can chip away at this little gem deserve to be eaten alive by the intrepid marketeers going in on share”r/wallstreetbets
Addi vs StoneCo: common questions
Which is better, Addi or StoneCo?
On our 0-100 score StoneCo rates higher (67/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Addi and StoneCo compare on the numbers?
Addi leads on agent readiness (47/100 against 21/100), domain rating (73/100 against 53/100). StoneCo leads on our overall score (67/100 against 42/100).
What do real users say about Addi and StoneCo?
Addi: 0 positive and 1 negative mentions across 3 Reddit threads we track, mostly in r/ColombiaFinanciera. StoneCo: 1 positive and 3 negative mentions across 4 Reddit threads we track, mostly in r/wallstreetbets.
Read the full Addi review and pricing or the StoneCo review and pricing. You can also browse other Addi alternatives we track.