Addi vs Pagaya Investments
Addi vs Pagaya Investments, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addi is on 42/100 and Pagaya Investments on 65/100.
Where each one leads
Addi
- domain rating: 73/100 against 59/100
Pagaya Investments
- our overall score: 65/100 against 42/100
- agent readiness: 55/100 against 47/100
At a glance
| Measure | Addi | Pagaya Investments |
|---|---|---|
| What it is | Buy now, pay later platform for Latin America, offering credit to consumers and businesses. | AI-powered network enabling financial institutions to expand customer access and scale lending. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Asset Management, Fixed Income, Credit |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Software |
| Founded | 2018 | 2016 |
| Headquarters | Bogotá, Colombia | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Addi | Pagaya Investments |
|---|---|---|
| Employees | Not published | 463 |
| Headcount growthLast 12 months | Not published | -14.3% |
| Total funding | Not published | $1.4B |
| Latest round | Not published | Credit Facility |
| Valuation | Not published | $1.3B |
| LinkedIn followers | Not published | 70,861 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addi | Pagaya Investments |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 65/100 |
| Traction | Not published | 60/100 |
| Team | 10/100 | 80/100 |
| Search visibility | 15/100 | 35/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 59/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addi | Pagaya Investments |
|---|---|---|
| Hosting | AWS | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
What users say
| Measure | Addi | Pagaya Investments |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 3 threads | Not published |
“Hola, he visto por todos lados ese tal addi y lo unico que entiendo que es una especie de credito tipo tarjeta de credito pero sin tener la tarjeta ¿que tan bueno es? ¿tiene intereses altos? ¿Da puntaje? Es que estoy pensando hacer una comp”r/ColombiaFinanciera
Addi vs Pagaya Investments: common questions
Which is better, Addi or Pagaya Investments?
On our 0-100 score Pagaya Investments rates higher (65/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Addi and Pagaya Investments compare on the numbers?
Addi leads on domain rating (73/100 against 59/100). Pagaya Investments leads on our overall score (65/100 against 42/100), agent readiness (55/100 against 47/100).
What do real users say about Addi and Pagaya Investments?
Addi: 0 positive and 1 negative mentions across 3 Reddit threads we track, mostly in r/ColombiaFinanciera.
Read the full Addi review and pricing or the Pagaya Investments review and pricing. You can also browse other Addi alternatives we track.

