Addi vs Fido Solutions
Addi vs Fido Solutions, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addi is on 42/100 and Fido Solutions on 56/100.
Where each one leads
Addi
- domain rating: 73/100 against 52/100
Fido Solutions
- our overall score: 56/100 against 42/100
At a glance
| Measure | Addi | Fido Solutions |
|---|---|---|
| What it is | Buy now, pay later platform for Latin America, offering credit to consumers and businesses. | Fido empowers individuals and entrepreneurs in Africa with fast, easy, and secure access to digital financial services. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Credit, Lending, Debt |
| Sells toBusiness model | B2B2C | B2C |
| Offering | Platform | Software |
| Founded | 2018 | 2013 |
| Headquarters | Bogotá, Colombia | Accra, Ghana |
| Status | Active | Active |
Size, funding and growth
| Measure | Addi | Fido Solutions |
|---|---|---|
| Employees | Not published | 161 |
| Total funding | Not published | $33.0M |
| Latest round | Not published | Series A |
| LinkedIn followers | Not published | 8,648 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addi | Fido Solutions |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 56/100 |
| Traction | Not published | 58/100 |
| Team | 10/100 | 30/100 |
| Search visibility | 15/100 | 33/100 |
| Quality | 68/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 52/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addi | Fido Solutions |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Framer | Webflow |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager |
What users say
| Measure | Addi | Fido Solutions |
|---|---|---|
| Reddit sentimentThreads we track | 0 positive, 1 negative across 3 threads | Not published |
“Hola, he visto por todos lados ese tal addi y lo unico que entiendo que es una especie de credito tipo tarjeta de credito pero sin tener la tarjeta ¿que tan bueno es? ¿tiene intereses altos? ¿Da puntaje? Es que estoy pensando hacer una comp”r/ColombiaFinanciera
Addi vs Fido Solutions: common questions
Which is better, Addi or Fido Solutions?
On our 0-100 score Fido Solutions rates higher (56/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Addi and Fido Solutions compare on the numbers?
Addi leads on domain rating (73/100 against 52/100). Fido Solutions leads on our overall score (56/100 against 42/100).
What do real users say about Addi and Fido Solutions?
Addi: 0 positive and 1 negative mentions across 3 Reddit threads we track, mostly in r/ColombiaFinanciera.
Read the full Addi review and pricing or the Fido Solutions review and pricing. You can also browse other Addi alternatives we track.

