Addeck vs The Trade Desk
Addeck vs The Trade Desk, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addeck is on 10/100 and The Trade Desk on 75/100.
Where each one leads
Addeck
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 10/100
- domain rating: 85/100 against 1/100
At a glance
| Measure | Addeck | The Trade Desk |
|---|---|---|
| What it is | A practical guide to digital and print advertising formats with interactive examples and explanations. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | AdTech, Marketing Technology, Digital Advertising, Advertising Formats | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | Not published | 2009 |
| Headquarters | Not published | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Addeck | The Trade Desk |
|---|---|---|
| Employees | Not published | 4,732 |
| Headcount growthLast 12 months | Not published | +1.3% |
| Total funding | Not published | $526M |
| Latest round | Not published | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | Not published | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addeck | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 75/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 8/100 | 45/100 |
| Quality | Not published | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addeck | The Trade Desk |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | Netlify | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Alpinejs, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
Addeck vs The Trade Desk: common questions
Which is better, Addeck or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Addeck and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 10/100), domain rating (85/100 against 1/100).
Read the full Addeck review and pricing or the The Trade Desk review and pricing. You can also browse other Addeck alternatives we track.