Addeck vs DoubleVerify
Addeck vs DoubleVerify, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Addeck is on 10/100 and DoubleVerify on 69/100.
Where each one leads
Addeck
Leads on none of the measures we hold for both companies.
DoubleVerify
- our overall score: 69/100 against 10/100
- domain rating: 79/100 against 1/100
At a glance
| Measure | Addeck | DoubleVerify |
|---|---|---|
| What it is | A practical guide to digital and print advertising formats with interactive examples and explanations. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | AdTech, Marketing Technology, Digital Advertising, Advertising Formats | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | Not published | 2008 |
| Headquarters | Not published | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Addeck | DoubleVerify |
|---|---|---|
| Employees | Not published | 1,353 |
| Headcount growthLast 12 months | Not published | +14.6% |
| Total funding | Not published | $547M |
| Latest round | Not published | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | Not published | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Addeck | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 69/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 8/100 | 36/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Addeck | DoubleVerify |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Addeck | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
Addeck vs DoubleVerify: common questions
Which is better, Addeck or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Addeck and DoubleVerify compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 10/100), domain rating (79/100 against 1/100).
What do real users say about Addeck and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full Addeck review and pricing or the DoubleVerify review and pricing. You can also browse other Addeck alternatives we track.