Ad Terra vs Par Pacific
Ad Terra vs Par Pacific, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ad Terra is on 51/100 and Par Pacific on 31/100.
Where each one leads
Ad Terra
- our overall score: 51/100 against 31/100
- agent readiness: 31/100 against 25/100
Par Pacific
- domain rating: 55/100 against 27/100
- headcount: 745 against 80
At a glance
| Measure | Ad Terra | Par Pacific |
|---|---|---|
| What it is | Investment and advisory firm specializing in subsurface natural resource projects across Europe. | Diversified energy company focused on refining, logistics, and retail in complex markets. |
| Category | Energy, Oil & Gas, Energy & Climate Tech, Geothermal Energy | Energy, Oil & Gas, Refining, Logistics |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 2010 | 1984 |
| Headquarters | Geneva, France | Houston, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Ad Terra | Par Pacific |
|---|---|---|
| Employees | 80 | 745 |
| Total funding | $63.0M | $55.0M |
| Latest round | Not published | Investment |
| LinkedIn followers | 16,349 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ad Terra | Par Pacific |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 51/100 | 31/100 |
| Traction | 58/100 | 59/100 |
| Team | 30/100 | Not published |
| Search visibility | 38/100 | 13/100 |
| Quality | 58/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 27/100 | 55/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ad Terra | Par Pacific |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
Ad Terra vs Par Pacific: common questions
Which is better, Ad Terra or Par Pacific?
On our 0-100 score Ad Terra rates higher (51/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Ad Terra and Par Pacific compare on the numbers?
Ad Terra leads on our overall score (51/100 against 31/100), agent readiness (31/100 against 25/100). Par Pacific leads on domain rating (55/100 against 27/100), headcount (745 against 80).
Read the full Ad Terra review and pricing or the Par Pacific review and pricing. You can also browse other Ad Terra alternatives we track.

