ActiveCampaign vs Klaviyo
ActiveCampaign vs Klaviyo, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Klaviyo on 69/100.
Where each one leads
ActiveCampaign
- LinkedIn following: 191,985 against 145,500
Klaviyo
- our overall score: 69/100 against 60/100
- headcount: 2,866 against 846
- funding raised: $373M against $50.0M
At a glance
| Measure | ActiveCampaign | Klaviyo |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | Klaviyo is the only CRM built for B2C brands, powered by a built-in data platform and AI insights to unify marketing automation, analytics, and customer service for personalized experiences and accelerated growth. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Marketing Automation, E-commerce, SaaS, Customer Data Platform |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Not published |
| Founded | 1999 | 2012 |
| Headquarters | Chicago, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Klaviyo |
|---|---|---|
| Employees | 846 | 2,866 |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | $373M |
| Latest round | Series C | Not published |
| LinkedIn followers | 191,985 | 145,500 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Klaviyo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 69/100 |
| Traction | 58/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 44/100 | 35/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Klaviyo |
|---|---|---|
| Hosting | Not detected | Netlify |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Ghost |
| Frameworks | Tailwind CSS | Astro |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Product and pricing
| Measure | ActiveCampaign | Klaviyo |
|---|---|---|
| Key features | Not published | B2C CRM, Omnichannel Marketing, Klaviyo AI, Built-in Data Platform, Extensive Integrations, Customer Hub |
ActiveCampaign vs Klaviyo: common questions
Which is better, ActiveCampaign or Klaviyo?
On our 0-100 score Klaviyo rates higher (69/100 against 60/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Klaviyo compare on the numbers?
ActiveCampaign leads on LinkedIn following (191,985 against 145,500). Klaviyo leads on our overall score (69/100 against 60/100), headcount (2,866 against 846), funding raised ($373M against $50.0M).
Read the full ActiveCampaign review and pricing or the Klaviyo review and pricing. You can also browse other ActiveCampaign alternatives we track.