ActiveCampaign vs iContact
ActiveCampaign vs iContact, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and iContact on 55/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 55/100
- agent readiness: 56/100 against 41/100
- domain rating: 91/100 against 79/100
- headcount: 846 against 170
- LinkedIn following: 191,985 against 6,250
iContact
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ActiveCampaign | iContact |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | An intuitive and easy-to-use email marketing platform for small and medium businesses. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Email Marketing, Marketing Automation, SaaS, CRM |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2003 |
| Headquarters | Chicago, United States | Morrisville, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | iContact |
|---|---|---|
| Employees | 846 | 170 |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | $45.6M |
| Latest round | Series C | Series B |
| LinkedIn followers | 191,985 | 6,250 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | iContact |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 55/100 |
| Traction | 58/100 | 58/100 |
| Team | Not published | 70/100 |
| Search visibility | 44/100 | 32/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | iContact |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
ActiveCampaign vs iContact: common questions
Which is better, ActiveCampaign or iContact?
On our 0-100 score ActiveCampaign rates higher (60/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and iContact compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 55/100), agent readiness (56/100 against 41/100), domain rating (91/100 against 79/100), headcount (846 against 170), LinkedIn following (191,985 against 6,250).
Read the full ActiveCampaign review and pricing or the iContact review and pricing. You can also browse other ActiveCampaign alternatives we track.