ActiveCampaign vs Freshsales
ActiveCampaign vs Freshsales, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Freshsales on 21/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 21/100
- agent readiness: 56/100 against 46/100
Freshsales
- headcount: 7,557 against 846
- LinkedIn following: 1,239,410 against 191,985
At a glance
| Measure | ActiveCampaign | Freshsales |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | Freshsales is a cloud-based CRM solution designed for sales teams to manage leads, deals, and customer relationships. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | CRM Software, Sales Automation, Customer Relationship Management, Lead Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2016 |
| Headquarters | Chicago, United States | San Mateo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Freshsales |
|---|---|---|
| Employees | 846 | 7,557 |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 191,985 | 1,239,410 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Freshsales |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 21/100 |
| Traction | 58/100 | 20/100 |
| Search visibility | 44/100 | 22/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Freshsales |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
ActiveCampaign vs Freshsales: common questions
Which is better, ActiveCampaign or Freshsales?
On our 0-100 score ActiveCampaign rates higher (60/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Freshsales compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 21/100), agent readiness (56/100 against 46/100). Freshsales leads on headcount (7,557 against 846), LinkedIn following (1,239,410 against 191,985).
Read the full ActiveCampaign review and pricing or the Freshsales review and pricing. You can also browse other ActiveCampaign alternatives we track.