ActiveCampaign vs Emarsys
ActiveCampaign vs Emarsys, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Emarsys on 59/100.
Where each one leads
ActiveCampaign
Leads on none of the measures we hold for both companies.
Emarsys
- funding raised: $63.0M against $50.0M
At a glance
| Measure | ActiveCampaign | Emarsys |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | Customer engagement platform for personalized marketing. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Marketing Technology, CRM, Artificial Intelligence, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 1999 | 2000 |
| Headquarters | Chicago, United States | Vienna, Austria |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Emarsys |
|---|---|---|
| Employees | 846 | Not published |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | $63.0M |
| Latest round | Series C | Strategic |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 191,985 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Emarsys |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 59/100 |
| Traction | 58/100 | 39/100 |
| Community | Not published | 15/100 |
| Search visibility | 44/100 | 19/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | Not published |
| Domain ratingLink authority, 0-100 | 91/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Emarsys |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
ActiveCampaign vs Emarsys: common questions
Which is better, ActiveCampaign or Emarsys?
On our 0-100 score ActiveCampaign rates higher (60/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Emarsys compare on the numbers?
Emarsys leads on funding raised ($63.0M against $50.0M).
Read the full ActiveCampaign review and pricing or the Emarsys review and pricing. You can also browse other ActiveCampaign alternatives we track.