ActiveCampaign vs Brevo Marketing Platform
ActiveCampaign vs Brevo Marketing Platform, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Brevo Marketing Platform on 43/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 43/100
- agent readiness: 56/100 against 49/100
- LinkedIn following: 191,985 against 94,508
Brevo Marketing Platform
Leads on none of the measures we hold for both companies.
At a glance
| Measure | ActiveCampaign | Brevo Marketing Platform |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | All-in-one marketing platform for SMBs, offering email, SMS, chat, CRM, and automation. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | MarTech, AdTech, CRM, Email Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 1999 | 2012 |
| Headquarters | Chicago, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Brevo Marketing Platform |
|---|---|---|
| Employees | 846 | Not published |
| Headcount growthLast 12 months | -4.0% | Not published |
| Total funding | $50.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 191,985 | 94,508 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Brevo Marketing Platform |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 43/100 |
| Traction | 58/100 | Not published |
| Search visibility | 44/100 | 27/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Brevo Marketing Platform |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Frameworks | Tailwind CSS | Next.js |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | Zendesk, Discourse |
ActiveCampaign vs Brevo Marketing Platform: common questions
Which is better, ActiveCampaign or Brevo Marketing Platform?
On our 0-100 score ActiveCampaign rates higher (60/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Brevo Marketing Platform compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 43/100), agent readiness (56/100 against 49/100), LinkedIn following (191,985 against 94,508).
Read the full ActiveCampaign review and pricing or the Brevo Marketing Platform review and pricing. You can also browse other ActiveCampaign alternatives we track.