ActiveCampaign vs Boomerang
ActiveCampaign vs Boomerang, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ActiveCampaign is on 60/100 and Boomerang on 47/100.
Where each one leads
ActiveCampaign
- our overall score: 60/100 against 47/100
- agent readiness: 56/100 against 41/100
- domain rating: 91/100 against 34/100
- headcount: 846 against 45
- LinkedIn following: 191,985 against 5,453
Boomerang
- headcount growth: +15.8% against -4.0%
At a glance
| Measure | ActiveCampaign | Boomerang |
|---|---|---|
| What it is | Customer experience automation platform with email marketing, CRM, and marketing automation. | AI-powered relationship assistant for Go-To-Market teams to accelerate revenue. |
| Category | Agentic AI, Marketing Automation, Customer Service, AI Agents | Agentic AI, AI Agent, Sales Intelligence, CRM |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 1999 | 2018 |
| Headquarters | Chicago, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | ActiveCampaign | Boomerang |
|---|---|---|
| Employees | 846 | 45 |
| Headcount growthLast 12 months | -4.0% | +15.8% |
| Total funding | $50.0M | Not published |
| Latest round | Series C | Not published |
| LinkedIn followers | 191,985 | 5,453 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ActiveCampaign | Boomerang |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 47/100 |
| Traction | 58/100 | 17/100 |
| Team | Not published | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 44/100 | 29/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (56/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 34/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ActiveCampaign | Boomerang |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
ActiveCampaign vs Boomerang: common questions
Which is better, ActiveCampaign or Boomerang?
On our 0-100 score ActiveCampaign rates higher (60/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do ActiveCampaign and Boomerang compare on the numbers?
ActiveCampaign leads on our overall score (60/100 against 47/100), agent readiness (56/100 against 41/100), domain rating (91/100 against 34/100), headcount (846 against 45), LinkedIn following (191,985 against 5,453). Boomerang leads on headcount growth (+15.8% against -4.0%).
Read the full ActiveCampaign review and pricing or the Boomerang review and pricing. You can also browse other ActiveCampaign alternatives we track.