9fin vs Plaid
9fin vs Plaid, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 9fin is on 63/100 and Plaid on 70/100.
Where each one leads
9fin
- agent readiness: 60/100 against 50/100
Plaid
- our overall score: 70/100 against 63/100
- domain rating: 86/100 against 61/100
- headcount: 1,501 against 458
- funding raised: $734M against $170M
- LinkedIn following: 245,610 against 35,504
At a glance
| Measure | 9fin | Plaid |
|---|---|---|
| What it is | A debt market data and analytics platform for financial services businesses. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Data Analytics, Artificial Intelligence, Financial Services | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | Not published | 2013 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | 9fin | Plaid |
|---|---|---|
| Employees | 458 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | $170M | $734M |
| Latest round | Series C | Not published |
| Valuation | $1.3B | $13B |
| LinkedIn followers | 35,504 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 9fin | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 30/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 40/100 | 54/100 |
| Quality | 78/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 9fin | Plaid |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Next.js, Bootstrap |
| Analytics | Google Tag Manager, Amplitude | Segment |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
9fin vs Plaid: common questions
Which is better, 9fin or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do 9fin and Plaid compare on the numbers?
9fin leads on agent readiness (60/100 against 50/100). Plaid leads on our overall score (70/100 against 63/100), domain rating (86/100 against 61/100), headcount (1,501 against 458), funding raised ($734M against $170M), LinkedIn following (245,610 against 35,504).
Read the full 9fin review and pricing or the Plaid review and pricing. You can also browse other 9fin alternatives we track.