5min vs EX.CO
5min vs EX.CO, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 5min is on 37/100 and EX.CO on 63/100.
Where each one leads
5min
Leads on none of the measures we hold for both companies.
EX.CO
- our overall score: 63/100 against 37/100
- headcount: 285 against 5
- funding raised: $66.0M against $12.8M
- LinkedIn following: 25,932 against 608
At a glance
| Measure | 5min | EX.CO |
|---|---|---|
| What it is | A video syndication platform that distributed short-form instructional videos across a network of websites. | EX.CO is a leading online video platform empowering publishers to own their video strategy for maximum yield. |
| Category | Video Content, Content Syndication, Digital Media, Online Video | Video, Media, Content, Online Video Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2006 | 2012 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | 5min | EX.CO |
|---|---|---|
| Employees | 5 | 285 |
| Headcount growthLast 12 months | Not published | +30.1% |
| Total funding | $12.8M | $66.0M |
| Latest round | Series B | Series C |
| Valuation | Not published | $125M |
| LinkedIn followers | 608 | 25,932 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 5min | EX.CO |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 37/100 | 63/100 |
| Traction | 43/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 12/100 | Not published |
| Search visibility | 28/100 | 34/100 |
| Quality | 30/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | Not published | D (45/100) |
| Domain ratingLink authority, 0-100 | Not published | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 5min | EX.CO |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | HubSpot |
5min vs EX.CO: common questions
Which is better, 5min or EX.CO?
On our 0-100 score EX.CO rates higher (63/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do 5min and EX.CO compare on the numbers?
EX.CO leads on our overall score (63/100 against 37/100), headcount (285 against 5), funding raised ($66.0M against $12.8M), LinkedIn following (25,932 against 608).
Read the full 5min review and pricing or the EX.CO review and pricing. You can also browse other 5min alternatives we track.