'47 Brand vs ThredUp
'47 Brand vs ThredUp, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: '47 Brand is on 26/100 and ThredUp on 56/100.
Where each one leads
'47 Brand
- agent readiness: 55/100 against 46/100
ThredUp
- our overall score: 56/100 against 26/100
- domain rating: 81/100 against 59/100
At a glance
| Measure | '47 Brand | ThredUp |
|---|---|---|
| What it is | A premium sports lifestyle brand offering licensed headwear and apparel for major sports leagues and colleges. | Online consignment and thrift store for buying and selling secondhand apparel, shoes, and accessories. |
| Category | Apparel, Sports Licensing, Headwear, Fashion | E-commerce, Online Marketplace, Resale, Apparel |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Marketplace |
| Founded | 1947 | 2009 |
| Headquarters | Westwood, United States | Oakland, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | '47 Brand | ThredUp |
|---|---|---|
| Total funding | Not published | $304M |
| Latest round | Not published | Series F |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | '47 Brand | ThredUp |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 56/100 |
| Traction | Not published | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 13/100 | 15/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 81/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | '47 Brand | ThredUp |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Not detected |
| Analytics | Google Tag Manager | Not detected |
'47 Brand vs ThredUp: common questions
Which is better, '47 Brand or ThredUp?
On our 0-100 score ThredUp rates higher (56/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do '47 Brand and ThredUp compare on the numbers?
'47 Brand leads on agent readiness (55/100 against 46/100). ThredUp leads on our overall score (56/100 against 26/100), domain rating (81/100 against 59/100).
Read the full '47 Brand review and pricing or the ThredUp review and pricing. You can also browse other '47 Brand alternatives we track.

