'47 Brand vs Spanx
'47 Brand vs Spanx, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: '47 Brand is on 26/100 and Spanx on 61/100.
Where each one leads
'47 Brand
- agent readiness: 55/100 against 41/100
Spanx
- our overall score: 61/100 against 26/100
- domain rating: 74/100 against 59/100
At a glance
| Measure | '47 Brand | Spanx |
|---|---|---|
| What it is | A premium sports lifestyle brand offering licensed headwear and apparel for major sports leagues and colleges. | Shapewear, activewear, and apparel brand empowering women through confidence and comfort. |
| Category | Apparel, Sports Licensing, Headwear, Fashion | Apparel, Fashion, Shapewear, Activewear |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Apparel |
| Founded | 1947 | 2000 |
| Headquarters | Westwood, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | '47 Brand | Spanx |
|---|---|---|
| Employees | Not published | 428 |
| Total funding | Not published | $5.0M |
| Valuation | Not published | $1.2B |
| LinkedIn followers | Not published | 120,527 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | '47 Brand | Spanx |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 61/100 |
| Traction | Not published | 53/100 |
| Team | 70/100 | 30/100 |
| Search visibility | 13/100 | 20/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | '47 Brand | Spanx |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Tag Manager | Amplitude |
'47 Brand vs Spanx: common questions
Which is better, '47 Brand or Spanx?
On our 0-100 score Spanx rates higher (61/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do '47 Brand and Spanx compare on the numbers?
'47 Brand leads on agent readiness (55/100 against 41/100). Spanx leads on our overall score (61/100 against 26/100), domain rating (74/100 against 59/100).
Read the full '47 Brand review and pricing or the Spanx review and pricing. You can also browse other '47 Brand alternatives we track.