'47 Brand vs New Era Cap
'47 Brand vs New Era Cap, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: '47 Brand is on 26/100 and New Era Cap on 63/100.
Where each one leads
'47 Brand
- agent readiness: 55/100 against 30/100
New Era Cap
- our overall score: 63/100 against 26/100
- domain rating: 73/100 against 59/100
At a glance
| Measure | '47 Brand | New Era Cap |
|---|---|---|
| What it is | A premium sports lifestyle brand offering licensed headwear and apparel for major sports leagues and colleges. | Global lifestyle brand specializing in authentic sports heritage headwear and apparel. |
| Category | Apparel, Sports Licensing, Headwear, Fashion | Retail, Apparel and Fashion, Retail Apparel and Fashion, Headwear |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | hardware | services | marketplace | platform | Apparel |
| Founded | 1947 | 1920 |
| Headquarters | Westwood, United States | Buffalo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | '47 Brand | New Era Cap |
|---|---|---|
| Employees | Not published | 3,553 |
| Total funding | Not published | $1.5B |
| Latest round | Not published | Debt Financing |
| LinkedIn followers | Not published | 95,818 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | '47 Brand | New Era Cap |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 26/100 | 63/100 |
| Traction | Not published | 60/100 |
| Team | 70/100 | 40/100 |
| Search visibility | 13/100 | 38/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | F (30/100) |
| Domain ratingLink authority, 0-100 | 59/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | '47 Brand | New Era Cap |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager |
'47 Brand vs New Era Cap: common questions
Which is better, '47 Brand or New Era Cap?
On our 0-100 score New Era Cap rates higher (63/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do '47 Brand and New Era Cap compare on the numbers?
'47 Brand leads on agent readiness (55/100 against 30/100). New Era Cap leads on our overall score (63/100 against 26/100), domain rating (73/100 against 59/100).
Read the full '47 Brand review and pricing or the New Era Cap review and pricing. You can also browse other '47 Brand alternatives we track.