36Kr vs Business Insider
36Kr vs Business Insider, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 36Kr is on 41/100 and Business Insider on 26/100.
Where each one leads
36Kr
- our overall score: 41/100 against 26/100
Business Insider
- agent readiness: 48/100 against 30/100
At a glance
| Measure | 36Kr | Business Insider |
|---|---|---|
| What it is | Chinese media and data platform for technology, startups, and investors. | Global news organization covering business, technology, and the economy for ambitious, curious people. |
| Category | Media, Technology News, Startup Ecosystem, Venture Capital Data | Online Audio and Video Media, Media, News, Business News |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2010 | 2007 |
| Headquarters | Beijing, China | New York, US |
| Status | Active | Active |
Size, funding and growth
| Measure | 36Kr | Business Insider |
|---|---|---|
| Employees | Not published | 13,912 |
| Total funding | $155M | Not published |
| Latest round | Series D | Not published |
| LinkedIn followers | Not published | 10,938,525 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 36Kr | Business Insider |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 26/100 |
| Traction | 40/100 | 20/100 |
| Team | 60/100 | Not published |
| Search visibility | 13/100 | 47/100 |
| Quality | 45/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (30/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 36Kr | Business Insider |
|---|---|---|
| Hosting | Self Managed | Not detected |
| Open source | No | Yes |
What users say
| Measure | 36Kr | Business Insider |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
36Kr vs Business Insider: common questions
Which is better, 36Kr or Business Insider?
On our 0-100 score 36Kr rates higher (41/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do 36Kr and Business Insider compare on the numbers?
36Kr leads on our overall score (41/100 against 26/100). Business Insider leads on agent readiness (48/100 against 30/100).
What do real users say about 36Kr and Business Insider?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full 36Kr review and pricing or the Business Insider review and pricing. You can also browse other 36Kr alternatives we track.

