21Shares vs Grove
21Shares vs Grove, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 21Shares is on 59/100 and Grove on 70/100.
Where each one leads
21Shares
- funding raised: $23.0M against $15.9M
Grove
- our overall score: 70/100 against 59/100
- agent readiness: 41/100 against 22/100
At a glance
| Measure | 21Shares | Grove |
|---|---|---|
| What it is | Leading issuer of crypto exchange-traded products (ETPs) globally. | Institutional-grade credit infrastructure protocol for onchain finance. |
| Category | Fintech, Crypto Exchange, DeFi, Tokenized Real-World Assets | Fintech, Blockchain, Decentralized Finance (DeFi), Credit Infrastructure |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2018 |
| Headquarters | Zurich, Switzerland | Miami, USA |
| Status | Active | Inactive |
Size, funding and growth
| Measure | 21Shares | Grove |
|---|---|---|
| Employees | 103 | Not published |
| Open roles | 1 | Not published |
| Total funding | $23.0M | $15.9M |
| Latest round | Series A | Funding Round |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 19,112 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 21Shares | Grove |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 70/100 |
| Traction | 57/100 | Not published |
| Team | 60/100 | 36/100 |
| Community | 15/100 | Not published |
| Search visibility | 28/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 68/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 21Shares | Grove |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager, Hotjar | Not detected |
21Shares vs Grove: common questions
Which is better, 21Shares or Grove?
On our 0-100 score Grove rates higher (70/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do 21Shares and Grove compare on the numbers?
21Shares leads on funding raised ($23.0M against $15.9M). Grove leads on our overall score (70/100 against 59/100), agent readiness (41/100 against 22/100).
Read the full 21Shares review and pricing or the Grove review and pricing. You can also browse other 21Shares alternatives we track.