21Shares vs Grayscale
21Shares vs Grayscale, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 21Shares is on 59/100 and Grayscale on 17/100.
Where each one leads
21Shares
- our overall score: 59/100 against 17/100
Grayscale
Leads on none of the measures we hold for both companies.
At a glance
| Measure | 21Shares | Grayscale |
|---|---|---|
| What it is | Leading issuer of crypto exchange-traded products (ETPs) globally. | Digital asset investment trust providing exposure to cryptocurrencies. |
| Category | Fintech, Crypto Exchange, DeFi, Tokenized Real-World Assets | Fintech, Digital Assets, Investment Management, Cryptocurrency |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2013 |
| Headquarters | Zurich, Switzerland | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | 21Shares | Grayscale |
|---|---|---|
| Employees | 103 | Not published |
| Open roles | 1 | Not published |
| Total funding | $23.0M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 19,112 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 21Shares | Grayscale |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 17/100 |
| Traction | 57/100 | Not published |
| Team | 60/100 | 50/100 |
| Community | 15/100 | Not published |
| Search visibility | 28/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 21Shares | Grayscale |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager, Hotjar | Not detected |
21Shares vs Grayscale: common questions
Which is better, 21Shares or Grayscale?
On our 0-100 score 21Shares rates higher (59/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do 21Shares and Grayscale compare on the numbers?
21Shares leads on our overall score (59/100 against 17/100).
Read the full 21Shares review and pricing or the Grayscale review and pricing. You can also browse other 21Shares alternatives we track.