21Shares vs Assetera
21Shares vs Assetera, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 21Shares is on 59/100 and Assetera on 27/100.
Where each one leads
21Shares
- our overall score: 59/100 against 27/100
- domain rating: 68/100 against 31/100
- headcount: 103 against 23
- LinkedIn following: 19,112 against 2,540
Assetera
- agent readiness: 37/100 against 22/100
At a glance
| Measure | 21Shares | Assetera |
|---|---|---|
| What it is | Leading issuer of crypto exchange-traded products (ETPs) globally. | EU-regulated platform for issuing, trading, and managing tokenized securities and real-world assets. |
| Category | Fintech, Crypto Exchange, DeFi, Tokenized Real-World Assets | Fintech, Web3, Tokenized Real-World Assets, Security Tokens |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2015 |
| Headquarters | Zurich, Switzerland | Vienna, Austria |
| Status | Active | Active |
Size, funding and growth
| Measure | 21Shares | Assetera |
|---|---|---|
| Employees | 103 | 23 |
| Open roles | 1 | Not published |
| Total funding | $23.0M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 19,112 | 2,540 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 21Shares | Assetera |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 27/100 |
| Traction | 57/100 | 14/100 |
| Team | 60/100 | 30/100 |
| Community | 15/100 | Not published |
| Search visibility | 28/100 | 36/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 68/100 | 31/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 21Shares | Assetera |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Webflow |
| Analytics | Google Tag Manager, Hotjar | Not detected |
21Shares vs Assetera: common questions
Which is better, 21Shares or Assetera?
On our 0-100 score 21Shares rates higher (59/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do 21Shares and Assetera compare on the numbers?
21Shares leads on our overall score (59/100 against 27/100), domain rating (68/100 against 31/100), headcount (103 against 23), LinkedIn following (19,112 against 2,540). Assetera leads on agent readiness (37/100 against 22/100).
Read the full 21Shares review and pricing or the Assetera review and pricing. You can also browse other 21Shares alternatives we track.