11st vs Rep AI
11st vs Rep AI, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 11st is on 50/100 and Rep AI on 62/100.
Where each one leads
11st
- funding raised: $448M against $8.2M
Rep AI
- our overall score: 62/100 against 50/100
At a glance
| Measure | 11st | Rep AI |
|---|---|---|
| What it is | South Korean e-commerce marketplace with 15M+ products | AI-powered eCommerce chatbot that converts traffic, increases sales, and reduces support tickets. |
| Category | E-commerce, Marketplace, Retail | E-commerce, Voice Assistant, Voice AI, Retail |
| Sells toBusiness model | B2C | B2B2C |
| Offering | Not published | Software |
| Founded | 2008 | 2019 |
| Headquarters | Seoul, South Korea | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | 11st | Rep AI |
|---|---|---|
| Employees | Not published | 39 |
| Headcount growthLast 12 months | Not published | +16.5% |
| Total funding | $448M | $8.2M |
| Latest round | Growth Equity | Series A |
| LinkedIn followers | Not published | 3,891 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 11st | Rep AI |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 62/100 |
| Traction | 40/100 | 51/100 |
| Team | Not published | 70/100 |
| Community | 15/100 | Not published |
| Search visibility | 22/100 | 37/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 11st | Rep AI |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Analytics | Google Analytics 4, Google Tag Manager | Google Analytics 4, Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
11st vs Rep AI: common questions
Which is better, 11st or Rep AI?
On our 0-100 score Rep AI rates higher (62/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do 11st and Rep AI compare on the numbers?
11st leads on funding raised ($448M against $8.2M). Rep AI leads on our overall score (62/100 against 50/100).
Read the full 11st review and pricing or the Rep AI review and pricing. You can also browse other 11st alternatives we track.

