11st vs Etsy
11st vs Etsy, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 11st is on 50/100 and Etsy on 66/100.
Where each one leads
11st
- agent readiness: 46/100 against 34/100
- funding raised: $448M against $63.0M
Etsy
- our overall score: 66/100 against 50/100
- domain rating: 94/100 against 76/100
At a glance
| Measure | 11st | Etsy |
|---|---|---|
| What it is | South Korean e-commerce marketplace with 15M+ products | Etsy is a global online marketplace focused on handmade and vintage items, as well as unique craft supplies. |
| Category | E-commerce, Marketplace, Retail | E-commerce, Retail, Marketplace |
| Sells toBusiness model | B2C | B2C |
| Offering | Not published | Marketplace |
| Founded | 2008 | 2005 |
| Headquarters | Seoul, South Korea | Brooklyn, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | 11st | Etsy |
|---|---|---|
| Employees | Not published | 9,000 |
| Total funding | $448M | $63.0M |
| Latest round | Growth Equity | IPO |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 11st | Etsy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 66/100 |
| Traction | 40/100 | 59/100 |
| Team | Not published | 20/100 |
| Community | 15/100 | Not published |
| Search visibility | 22/100 | 26/100 |
| Quality | 68/100 | 88/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 94/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 11st | Etsy |
|---|---|---|
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | Not detected | Zendesk |
11st vs Etsy: common questions
Which is better, 11st or Etsy?
On our 0-100 score Etsy rates higher (66/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do 11st and Etsy compare on the numbers?
11st leads on agent readiness (46/100 against 34/100), funding raised ($448M against $63.0M). Etsy leads on our overall score (66/100 against 50/100), domain rating (94/100 against 76/100).
Read the full 11st review and pricing or the Etsy review and pricing. You can also browse other 11st alternatives we track.

